Awen Collective, like all great businesses started off as an idea about how to solve a particular problem.
Via the University of South Wales we received some funding (January 2017 - October 2017) to start to research into the viability of creating either spin-out company or a start-up with spin-out intellectual property, this was thanks to being in the 1st Cohort of DCMS Academic Startups Initiative for Cyber-Security (part of the National Cyber Security Strategy 2016-2021).
In the meantime, Andrew and I, outside of the university, began to really commercialise the idea, develop it into a commercially viable proposition. We established and registered Awen Collective Ltd in September 2017, as a start-up to be a vehicle in which we place our personally developed intellectual property. The value propositions we have developed are specifically focused on providing and developing digital forensics & incident response software-based solutions to owners of industrial control systems (in particular critical infrastructure & manufacturing) and to cyber-security, digital forensics and incident response service providers.
Our solutions are not developed based on "technology-push" or "market-push," but are genuinely based on "market-pull". We want to prepare people and organisations for incidents, and we have the expertise to be able to help do that. We are not only developing a products which will be made available on the market, but, more short-term, we are working on project-based contracts to ensure that companies are ready and so that we develop software tools for real-world problems.
We acknowledge that we, as solution providers, are on a journey, as are those who have the problems and pains. We hope to be able to walk with you on your journey, and we hope that you will walk with us on ours. We believe that collaboration is vital for effective and efficient digital forensics and incident response.
That is why we have started this blog, and will shortly be starting an email newsletter. We ask you to engage with us, and we will endeavour to engage with you also. We also suggest following us on Twitter or LinkedIn, so that we can begin to discuss.
I want to leave you with two books which I would highly recommend to entrepreneurs, executives, business strategists and solutions providers out there. They are both by Alex Osterwalder:
- Business Model Generation by Alex Osterwalder and Yves Pigneur, and
- Value Proposition Design by Alex Osterwalder, Yves Pigneur, Greg Bernarda and Alan Smith
These books are not specifically related to DFIR, however they do contain a lot of ideas and structure for creating a start-up business or designing business/organisational change processes. Their approaches are particularly applicable to technology businesses, and those approaches have been around for a while now, are well-known and are tried-and-tested. I truly believe that the Business Model Canvas should be placed at the same importance as things like Lean methodology, Six Sigma, Agile and so on.
Thank you for reading, and we hope to discuss problems and solutions with you again soon. Don't hesitate to contact us if you need us, either by email, the contact form or through social networks such as Twitter.
Daniel - CEO & Cofounder